BrightShot vs roOomy

Choosing between BrightShot and roOomy for your virtual staging?
They’re not really trying to do the same thing—so the “best” choice depends on whether you want fast, scalable AI staging or premium 3D designer work.

This guide breaks down:

• How much you actually pay per staged room or listing
• Which features matter if you’re a solo agent vs marketing agency vs developer
• When it makes sense to pay roOomy’s premium prices
• When BrightShot’s AI engine gives you better ROI and more content per euro

Key Finding:
If you want to stage every listing and build a content engine (photos + reels) at a sustainable cost, BrightShot is usually the clear winner. roOomy is best treated as a specialist service for a handful of high-impact images or full Matterport experiences—not as an everyday staging workhorse.

If you’re researching alternatives in general, you might also like:

• Best Virtual Staging AI Alternative for Real Estate
• Virtual Staging Company Comparison Guide

Quick Comparison Table

Overview: BrightShot vs roOomy

What is BrightShot?

BrightShot is an AI-powered marketing platform designed for real estate agents, marketers, and photographers who need to turn ordinary listing photos into ready-to-publish marketing assets:

• Virtually staged rooms
• Enhanced, decluttered photos
• Window view transformations
• Short-form video and reel content

Instead of building complex 3D pipelines, BrightShot focuses on high-quality 2D output and video at a very low cost per asset. That focus is what keeps pricing aggressive and workflows simple.

Core Mission:
Make professional-looking visual marketing accessible for every listing, not just the million-euro penthouse.

Key Highlights:

• 💶 Ultra-low effective cost per image using credits
• ⚡ Fast AI generation with consistent, MLS-friendly results
• 🎬 Built-in video and reels capability for social media
• 🪟 Window view transformations to upgrade exteriors and outlooks
• 🏗️ “Construction / renovation mode” for fixers and developments

What is roOomy?

roOomy is a premium virtual staging and 3D visualization studio. Instead of pure self-service AI, it leans heavily on:

• Professional virtual stagers and interior designers
• Detailed 3D modeling workflows
• Photorealistic renderings and Matterport integrations

You send your photos (or 3D tour) to roOomy; they stage them using their designer team, 3D assets, and pipeline. You get high-end, human-guided results—and you pay a correspondingly premium price per image or per tour.

Core Mission:
Deliver high-end, photorealistic virtual staging and immersive Matterport experiences that showcase properties at an architectural / designer level.

Key Highlights:

• 🛋 Designer-created, photorealistic staging scenes
• 📦 Pricing per image for virtual staging, cleaning, and renovation
• 🧭 Matterport 3D virtual staging based on square footage
• 🏢 Widely used in luxury listings, new developments, and design-heavy projects
• 🧠 AR/VR, 3D, and CGI expertise in their broader service offering

Pricing Comparison: What Do You Actually Pay?

This is where BrightShot and roOomy diverge the most. One is designed for volume AI output, the other for premium manual projects.

BrightShot: Credit-Based, AI-Only

BrightShot sells credits, and each transformation (staging, enhancement, video, etc.) consumes a small number of credits. The larger the plan, the lower your effective cost per image.

What that feels like in practice:

• 1 staged photo ≈ a small handful of credits
• Full listing (10–15 staged photos + 1–2 videos) still fits comfortably into the Basic plan or a modest Pro plan
• You can afford multiple styles or revisions via AI without thinking twice about human labor costs

roOomy: Per-Image / Per-Tour Premium Pricing

roOomy’s pricing is more like a designer studio:

• Virtual staging (no rework): around $49 per photo
• Virtual staging with rework: around $69 per photo
• Cleaning / furniture removal: around $40 per photo
• Virtual renovation: around $139 per photo
• Matterport virtual staging: tiers starting around $434 for small spaces, scaling up by square footage

You’re paying for designer time, 3D asset work, and QA for each image or tour. That’s perfect for a few premium visuals—but expensive if you try to scale it across every room and every listing.

Side-by-Side Pricing Snapshot

Real-World Cost Scenarios

Numbers below are approximate, but they illustrate how fast the gap widens when you move from “one image” to “one listing” to “one month of listings”.

Scenario 1: 1 Listing, 10 Staged Photos

You have a normal listing: 10 good photos, all currently empty. You want them staged for portals and a basic social media push.

BrightShot

• 10 staged images (AI)
• Possibly a short video from the same set

Fits inside the Basic €9 plan, with credits remaining for small extras or tests.

Approximate cost: ~€9 for everything.

roOomy

• 10 staged images at $49 each (no rework) = $490
• Or $69 each (with rework) = $690
• No built-in video; you still have to build reels separately

Approximate cost: $490–$690 just for the images.

Scenario 2: 4 Listings in a Busy Month

You’re an active agent: 4 listings this month. For each listing you want:

• 10 staged interior photos
• 2 extra edited shots (declutter/light improvement)
• 1 short reel-style video

Total for the month:

• 40 staged images
• 8 edited / enhanced photos
• 4 videos

BrightShot

Depending on how you configure credits, this comfortably fits in the Pro or Premium tier:

• 48 transformations (and a few more if you count videos separately)
• Some room for experimentation or extra styles

Approximate BrightShot spend: €24–€40 for the whole month.

roOomy

If you used roOomy for all 40 staged photos:

• 40 × $49 = $1,960 (no rework)
• Or 40 × $69 = $2,760 (with rework)

This doesn’t yet include your videos—you still need a separate workflow.

Result:
BrightShot’s cost is small enough that you can roll it into your normal cost of doing business, while roOomy pricing is the sort of thing you plan for specific high-value cases.

Scenario 3: Boutique Marketing Agency

You run a marketing agency servicing real estate teams. In a typical month:

• 15 listings
• Each listing needs 12 staged photos + 1–2 custom “hero” images
• Each listing also gets 1–2 short videos for social media

You offer fixed-price packages, so your cost per listing has to be predictable.

BrightShot

• You run almost everything through BrightShot: staging, enhancements, videos.
• You buy Premium (€49) and, if needed, slightly top up credits.
• You know roughly how many credits each package consumes.

Your monthly BrightShot cost might be somewhere between €49 and €100, depending on volume and experiments.

roOomy

If you tried to stage all 12 images per listing with roOomy:

• 12 × $49 = $588 per listing (no rework).
• 15 listings × $588 ≈ $8,820 per month just on staging.

Instead, agencies that use roOomy typically:

• Use roOomy only for 1–2 hero images on high-end projects.
• Use a different, cheaper pipeline (like BrightShot) for the full set of photos and for video content.

Scenario 4: Developer or Builder Launch

You’re launching a new development:

• You have a flagship Matterport tour
• You want the 3D walkthrough fully staged
• You also want 12 hero stills and marketing video content

roOomy

• roOomy’s Matterport virtual staging shines here—this is exactly what it’s built for.
• You pay per sq.ft. for the tour (e.g., $434+ depending on size).
• You also pay per staged hero image if you want additional stills.

BrightShot

• BrightShot can’t stage the Matterport tour itself.
• You can still use BrightShot to generate marketing stills and videos from a base set of photos, but the truly immersive 3D walkthrough staging is outside its scope.

Result:
For big flagship projects where immersive 3D is a key selling point, roOomy’s premium 3D + Matterport staging earns its place—alongside BrightShot, not instead of it.

Features Comparison: Tool vs Studio

Workflow & Ease of Use

BrightShot Workflow

• Upload your base photos.
• Pick the type of transformation: staging, construction, window views, enhancement, video.
• Choose style presets.
• Generate results and download immediately.

You can run your entire marketing workflow (photos → staged images → videos) in one place. Ideal for agents who wear many hats.

roOomy Workflow

• Upload photos or provide a Matterport tour.
• Choose desired services (virtual staging, renovation, cleaning).
• Provide style preferences or reference images.
• roOomy’s team does the heavy lifting and returns finished images or tours.
• Request revisions if needed (depending on package).

This feels more like working with a remote staging and 3D design studio than using a self-service tool.

When to Choose BrightShot vs roOomy

Choose BrightShot If…

• You’re a real estate agent or photographer handling multiple listings per month and you want every listing to look good, not just one or two.
• You care a lot about social media and video, and you want an easy way to generate reels and short clips.
• You need predictable, low per-image costs so you can stage a lot of rooms without worrying about a big invoice.
• You prefer AI speed to manual back-and-forth, so you can turn around visuals in the same day you get the photos.

In other words: BrightShot is best as your daily driver.

Choose roOomy If…

• You’re working on luxury listings, high-end developments, or flagship projects and you want the absolute highest level of photorealism and detail.
• You want to offer fully staged Matterport tours and immersive 3D experiences as part of your premium service.
• You’re comfortable with per-image pricing and longer turnaround times because the value per listing is high enough to justify it.
• You see virtual staging as an extension of interior design, not just photo marketing.

In other words: roOomy is best as your specialist studio for select projects.

Scenario-Based Summary

The Bottom Line: Different Tools for Different Jobs

If you had to pick a single sentence:

BrightShot is the AI engine that lets you stage and promote everything; roOomy is the high-end studio you call when a project truly justifies the premium.

BrightShot Wins On:

• 💸 Cost per image (especially at volume)
• ⚡ Speed and responsiveness (AI vs manual labor)
• 🎬 Video and social media outputs baked into the product
• 📈 Scalability for agents, photographers, and agencies

roOomy Wins On:

• 🧑‍🎨 Designer-crafted, photorealistic staging
• 🏘 Matterport 3D tour staging and immersive visualizations
• 🏛 Prestige appeal for luxury and high-end projects

Practical Strategy: Use Both, But Not Equally

A realistic, cost-effective approach for many teams looks like this:

1. Use BrightShot by default for all listings:

   • Stage all key rooms.
   • Generate window view upgrades where needed.
   • Produce reels and short walkthrough videos.

2. Use roOomy selectively when:

   • You’re pitching a luxury listing and want to impress the seller.
   • You’re launching a new development with a flagship Matterport tour.
   • You need 1–3 “hero images” that justify designer-level investment.

This way, BrightShot serves as your everyday marketing engine, and roOomy becomes your premium add-on when the potential upside of a listing clearly exceeds the extra cost of designer staging.

Final Cost-Benefit Snapshot

Short version:
If you want to maximize the visual quality across many listings on a normal budget, BrightShot is almost always the better primary tool. If you want showpiece visuals for a few special listings or 3D tours, roOomy can be a powerful complement—but it’s rarely cost-effective as the backbone of your entire pipeline.

Ready to Try Them?

• 🚀 Test BrightShot on your next listing:
  Visit BrightShot.com, upload your photos, and generate your first set of staged images and videos with credits.

• 🧑‍🎨 Use roOomy for your next flagship project:
  Explore roOomy’s virtual staging and Matterport services and decide which rooms or tours genuinely warrant premium designer staging.

And if you’re still unsure, run a simple experiment: take one empty room, send it to roOomy for their best virtual staging, and run the same photo through BrightShot. Then ask yourself:

Which result would I pay premium price for on a luxury listing, and which result is good enough (and affordable enough) for all my other listings?

Your answer to that question will make the decision almost automatic.