This page is a hub of copy-pasteable property descriptions you can adapt to your next listing in under five minutes. Every example below is a full draft built around a real-feeling property — price, beds, baths, square footage, neighborhood, and the features that close. Pull the one closest to your listing, swap the specifics, and ship.
If you only have time for one section, jump to apartment descriptions or home descriptions — those are the most-requested templates from agents we work with.
What this page covers
- 5 property description examples — general-purpose listings across price points
- 8 apartment description examples — studio through 3-bed condos, urban and suburban
- 6 home description examples — single-family houses with the specs agents actually use
- 4 luxury property description examples — $1M+ listings with the language that matches the bracket
- 5 short property description examples — one-liners and 50-word versions for Instagram, MLS character caps, and Zillow snippets
- A simple anatomy — the 4-part structure under every example so you can build your own
- Free AI generator — coming soon, plus a working flow today using BrightShot’s listing copy mode
The goal: shorter time from “I just got the listing” to “the description is live.”
The anatomy under every good description
Before the examples, the pattern. Every description below uses the same four blocks. Recognize them and you can rewrite anything in this page for your local market.
| Block | What it does | One-line version |
|---|---|---|
| Hook | The first sentence. Earns the second sentence. | Lead with the single thing that makes the property different. |
| Specs in plain English | Beds, baths, square footage, year built — but framed. | ”Three beds, two baths, 1,640 sq ft, fully renovated in 2024.” |
| Three feature beats | The three features a buyer remembers after closing the tab. | Pick three, no more. |
| CTA | What to do next, with a reason. | ”Open Saturday 11–1, or text Maria for a private tour.” |
That’s it. No “stunning.” No “welcome to this beautiful home.” No “must see.” The examples below all run on this skeleton.
Property description examples
Five general-purpose drafts. Each one is a full description an agent could publish today. Read them as patterns, not as scripts — the value is in the structure.
Example 1 — 3-bed bungalow, mid-market, walkable neighborhood
4218 Maple Ridge Drive · 3 bed · 2 bath · 1,640 sq ft · $485,000 · Renovated 2024
A 1952 bungalow that got a 2024 renovation without losing its bones. Original oak floors throughout the main level, refinished. New kitchen with quartz counters, soft-close cabinetry, and a 36” gas range. Both bathrooms taken down to the studs — walk-in shower in the primary, classic subway tile in the hall bath.
The lot is the quiet sell here: 0.18 acres, fully fenced, with a 14x20 deck off the kitchen and mature maples that shade the backyard by 2pm in summer. Detached one-car garage plus a driveway that fits two more.
Maple Ridge sits five blocks from the Greenway trail and seven from the Saturday farmers market on Pearl Street. Westview Elementary is rated 8/10. Sewer line replaced 2023, roof 2021, HVAC 2024 — the major-systems list is done.
Open house Saturday 11–1 and Sunday 1–3. Private showings by appointment.
Example 2 — 4-bed family home, suburban, established neighborhood
127 Oakhaven Court · 4 bed · 3 bath · 2,280 sq ft · $612,000
Four bedrooms on one level — rare for the neighborhood at this price. Built in 2008, owned by one family since, no deferred maintenance.
The main floor is open from kitchen through dining to a vaulted family room with a gas fireplace. Kitchen has a center island with seating for four, walk-in pantry, and a window over the sink that looks onto the backyard. The primary suite is at the back of the house with a tray ceiling, walk-in closet, and an updated bathroom with a soaker tub and separate shower.
Three more bedrooms share a Jack-and-Jill bath plus a full hall bath. The fourth bedroom works as an office — French doors, ethernet drop, north light. Laundry room is on the bedroom level, not in the basement.
The backyard is the unlock: 0.31 acres, level, with a stamped-concrete patio, a wood playset, and room for a pool. Trees on three sides give it real privacy.
Oakhaven Court is a cul-de-sac of 14 houses. Northbrook Elementary is across the park. Showings start Friday at 4pm.
Example 3 — 2-bed townhouse, first-time buyer
88 Hawthorne Lane Unit 12 · 2 bed · 2.5 bath · 1,180 sq ft · $329,000 · HOA $145/mo
A two-level townhouse priced for a first buyer who’s done with renting. Built 2019, end unit, two assigned parking spots.
Main floor is one open space — kitchen at the front with a peninsula and pendant lighting, dining and living running back to a sliding door that opens onto a 6x10 patio. Half bath on this level. Engineered hardwood throughout.
Upstairs, both bedrooms have their own full bath. The primary fits a king bed, has a walk-in closet, and a tiled shower. The second bedroom works as a guest room or office and has its own private bath in the hall. Stacked washer-dryer in a closet between the two rooms.
HOA covers exterior, roof, lawn, and snow. The $145/mo is real and predictable. Hawthorne Lane is two blocks from the light rail and a 12-minute ride to downtown.
First-time buyers: this works with FHA at 3.5% down. Run the numbers, then book a showing.
Example 4 — Mid-century ranch, design-forward buyer
612 Sunridge Place · 3 bed · 2 bath · 1,520 sq ft · $549,000 · Built 1962
A 1962 mid-century ranch that’s been carefully kept. Vaulted ceilings with original cedar tongue-and-groove. Floor-to-ceiling windows in the living room facing west — the afternoon light is the reason you’d buy this house.
Kitchen was updated in 2022 with walnut cabinetry, quartz counters, and a Bertazzoni range. The original brick chimney was preserved as a feature wall. Three bedrooms are on the same level, all with original hardwoods. The primary opens to a private patio.
The lot is 0.24 acres on a slight rise, with a Japanese maple in the front yard and a flagstone path to the entry. Carport with EV charging. Roof, ductwork, and electrical panel all updated within the last five years.
Sunridge Place is in the Highlands historic district. Walking distance to the cafe on 14th and the library. Showings Saturday and Sunday by appointment — limit one party at a time so the house can be experienced properly.
Example 5 — Fixer with potential, investor or DIY buyer
3401 Beechwood Avenue · 3 bed · 1 bath · 1,340 sq ft · $215,000 · As-is
A 1948 cottage on a 0.22-acre corner lot, sold strictly as-is. The bones are good and the price reflects the work.
Original hardwood under the carpet on the main floor — pulled up a corner to confirm. Kitchen is original 1970s and needs a full redo. One bathroom, also original, functional but dated. Roof was replaced in 2018, electrical was updated to 200 amp in 2020. Foundation has been inspected and is sound (report available).
The lot is the value here. Corner location, mature trees, alley access, and a detached two-car garage with a workshop that could become an ADU under current city zoning. Comparable rebuilt homes on this block are selling for $480k–$520k.
Cash or renovation loan only. No financing contingencies considered. Open to investor offers and to buyers who’ve done a project before. Property is vacant — combo box on the front door, lockbox code on request.
Apartment description examples
Eight apartment-specific drafts, ordered from smallest to largest. Apartment buyers (and renters) read differently than house buyers — they want to know about light, noise, building amenities, and what the commute looks like. Lead with those.
Example 6 — Studio, downtown, young professional
The Quincy · Unit 814 · Studio · 1 bath · 540 sq ft · $1,950/mo
An eighth-floor studio at The Quincy, southeast corner, two windows of morning light. 540 square feet that lives bigger thanks to a 9-foot ceiling and a galley kitchen tucked along one wall instead of jutting into the room.
Stainless appliances, quartz counters, full-size dishwasher (rare in a studio this size). Bathroom has a walk-in shower and the medicine cabinet is recessed — small things, but they make daily life easier. In-unit washer-dryer. One closet in the entry, one walk-in by the bed.
The Quincy was built in 2021. Building amenities: 24-hour gym, rooftop with grills, package room with refrigerated lockers, on-site management. Pet-friendly with a 50 lb limit and a $35/mo pet rent.
Location: two blocks from the Red Line, three from the Whole Foods on 8th, walking distance to most of downtown. Available June 1, 12-month lease, first and security to move in.
Example 7 — One-bed, post-war building, classic charm
445 West End Avenue · Apartment 6C · 1 bed · 1 bath · 720 sq ft · $725,000 · Maint. $1,180/mo
A pre-war one-bedroom on the sixth floor of a 1928 building. Original herringbone floors, picture moldings, plaster walls — the kind of details newer buildings can’t fake.
The layout is the strength here: a real foyer, a separate dining alcove off the kitchen, and a bedroom that fits a queen with two nightstands and a dresser. Living room faces the courtyard, so it’s quiet day and night. East-facing windows mean strong morning light without afternoon glare.
Kitchen and bath are renovated but kept appropriate to the building — white subway tile, cast-iron tub, brass fixtures. New electrical, dishwasher, and a vented washer-dryer added in 2022 (most units in the building still don’t have one).
445 West End is a full-service co-op with a doorman, live-in super, gym in the basement, and a roof deck. Maintenance includes heat, hot water, and gas. Pied-à-terre and parents-buying-for-children both allowed. Pet-friendly.
Example 8 — One-bed loft, converted warehouse
The Foundry · Loft 312 · 1 bed · 1 bath · 980 sq ft · $1,425/mo
Loft 312 at The Foundry is a true conversion — original 1908 brick, exposed steel beams, polished concrete floors, 14-foot ceilings with arched factory windows that face north into the courtyard.
The bedroom is enclosed (not a sleeping nook), with sliding barn doors that close it off completely. Bathroom is fully tiled with a rain shower. Kitchen runs along the back wall with a long island that doubles as a dining counter for four.
No washer-dryer in unit — there’s a free laundry room one flight down with eight machines. Storage cage in the basement comes with the lease.
The Foundry sits in the Arts District, half a block from the third-Thursday gallery walk and four blocks from the streetcar. Two coffee shops within a block, a co-working space across the street. Available August 1.
Example 9 — Two-bed condo, family-friendly building
The Park Lane · Residence 1402 · 2 bed · 2 bath · 1,150 sq ft · $675,000 · HOA $620/mo
A two-bedroom, two-bathroom condo on the 14th floor with park views from both bedrooms and the living room. Built in 2017, the building has full-height windows and a quiet HVAC system that doesn’t compete with conversation.
Open kitchen with a waterfall island, integrated paneled appliances, and a wine fridge. The primary suite is separated from the second bedroom by the living space — a layout that works for a couple with a guest room, a young family, or roommates. Both bathrooms have heated floors.
In-unit Bosch washer-dryer, two assigned parking spots in the garage, and a private storage room on the same floor.
The Park Lane has a 24-hour concierge, indoor lap pool, kid’s playroom on the third floor, and a residents’ lounge with a catering kitchen for parties. The HOA covers heat, water, and the amenity package. Walk to the riverfront park in three minutes, to the elementary school in five.
Example 10 — Two-bed, garden apartment, brownstone
218 Carlton Street · Garden Floor · 2 bed · 1 bath · 980 sq ft · $4,200/mo
The garden floor of a renovated 1890s brownstone. Private entrance under the stoop, your own garden in the back — 22x18 feet, paved with bluestone and planted with hydrangeas, mature for the neighborhood.
Inside: 9-foot ceilings (high for a garden floor), original wide-plank pine floors, exposed brick on one wall of the living room. Renovated kitchen with a six-burner Wolf range, marble counters, custom millwork. Bathroom is fully tiled with a deep cast-iron tub.
Two real bedrooms — both fit a queen, both have closets. The back bedroom has French doors that open onto the garden. Central air, in-unit washer-dryer, dishwasher, and a working wood-burning fireplace in the living room.
Carlton Street is a tree-lined block in Fort Greene, two minutes from the park and four from the C train. 12-month lease minimum, available October 15. Pets considered case by case.
Example 11 — Two-bed, suburban garden complex
Birchwood Apartments · Building 4 · Unit 207 · 2 bed · 2 bath · 1,080 sq ft · $1,795/mo
A second-floor unit at Birchwood with a balcony overlooking the courtyard pool. Two bedrooms on opposite sides of the living space — one of the better layouts in the complex if you have a roommate or a guest room.
Updated 2023: new flooring throughout (luxury vinyl, looks like wide-plank oak), repainted, new kitchen counters and backsplash. Stainless appliances, including a microwave that vents outside. Both bathrooms have new vanities and tile. In-unit washer-dryer included.
Birchwood has a heated pool open May through September, a 24-hour fitness center, two dog parks, and reserved-covered parking ($45/mo extra). On-site maintenance, online rent payment, package lockers in the leasing office.
Location: 12 minutes to downtown by car, 20 by bus (stop at the entrance), 0.4 miles to the Trader Joe’s on Riverside. Available immediately, 12-month lease, $500 security deposit with approved credit.
Example 12 — Three-bed family apartment, high-floor
The Riverside · Apartment 22B · 3 bed · 2 bath · 1,540 sq ft · $1,295,000 · Maint. $2,140/mo
Three real bedrooms on the 22nd floor, with river views from the living room and the primary bedroom. The kind of unit that comes up two or three times a year in this building.
The layout is split: primary suite at one end with a windowed bathroom and walk-in closet, two children’s rooms at the other end sharing a hall bath. Open kitchen with a peninsula that seats three for breakfast. Dining area separate from the living space — fits a table for eight when company comes.
Hardwood floors throughout, recently refinished. Central air. In-unit Bosch washer-dryer. Wall of east-facing windows in the main living space — the morning light is the reason this unit’s previous owners stayed for 16 years.
The Riverside is a full-service co-op: doorman, concierge, on-site garage (waitlist), gym, and a children’s playroom. Pet-friendly, pied-à-terre considered. School zoned for PS 234.
Example 13 — Three-bed penthouse, two-story
The Granite · Penthouse 3 · 3 bed · 3 bath · 2,100 sq ft · $4,800/mo
A two-story penthouse on the top of The Granite, with a 600 sq ft private terrace facing west. Sunset over the city skyline is the headline view.
Main level is open: kitchen, dining, living. The kitchen has a Sub-Zero, a 48” Wolf range, and a wine column. Powder room on this level, plus a study that fits a desk and a daybed (technically the third bedroom — buyers usually use it as an office).
Upstairs, two bedrooms, each with its own full bathroom. Primary suite spans the building’s width with a soaking tub, separate steam shower, and two walk-in closets. Second bedroom faces the courtyard for quiet sleep.
Building has a 24-hour doorman, gym, and rooftop pool one floor up from the penthouse. Two parking spots in the underground garage. Available November 1, minimum 12-month lease, $9,600 security deposit.
Home description examples
Six single-family-house descriptions covering the price brackets agents work in most. Houses get longer descriptions than apartments — there’s more to walk through, and the buyer pool is more diverse.
Example 14 — 3-bed starter home, suburban
1842 Greenfield Way · 3 bed · 2 bath · 1,580 sq ft · $389,000 · Built 1998
A move-in-ready three-bedroom on a quiet street in the Greenfield neighborhood. Single-owner home, well-maintained, no surprises in inspection.
Open kitchen-to-family-room layout that opens onto a covered back patio. Kitchen updated in 2022 with quartz counters, new cabinets, and a stainless appliance package. Family room has a gas fireplace and built-in bookshelves on either side. Separate formal living and dining at the front of the house.
Three bedrooms upstairs. Primary fits a king bed and has a walk-in closet plus an updated bathroom (2023) with a tiled shower. Two more bedrooms share a hall bath, both with new vanities.
Two-car attached garage with epoxy floor and overhead storage. Backyard is 7,200 sq ft, fully fenced, with a gas line for a grill and an irrigation system on a timer. Greenfield Park is two blocks away. Greenfield Elementary is the assigned school.
First showing this Friday at 5pm.
Example 15 — 4-bed two-story, growing family
56 Wakefield Drive · 4 bed · 2.5 bath · 2,640 sq ft · $549,000 · Built 2012
Four bedrooms upstairs, an office downstairs, and a flex room over the garage that the current owners use as a media room. 2,640 sq ft of usable space — every room earns its place.
Main floor: entry foyer, formal dining, dedicated office with French doors, powder room, then opens into a kitchen-dining-family-room great room across the back of the house. Kitchen has a 9-foot island, walk-in pantry, double ovens, and a gas cooktop. The family room has a gas fireplace and a wall pre-wired for a 75” TV.
Upstairs: primary suite with a sitting area, two walk-in closets, and a bathroom with a soaker tub and separate shower. Three more bedrooms, all generous, sharing a Jack-and-Jill plus a full hall bath. Laundry room is upstairs with a sink and folding counter.
Backyard is 0.21 acres, fully fenced, with a 12x16 deck and a level grass area for a swing set or a trampoline. Three-car tandem garage. Wakefield is in the Northridge Estates subdivision — Northridge Elementary is the assigned school, walking distance.
Example 16 — Description for a house: 3-bed single-story, downsizers
909 Heritage Lane · 3 bed · 2 bath · 1,820 sq ft · $475,000 · Built 2005, single-story
A single-story home on a 0.19-acre flat lot — the layout that downsizing buyers ask for and rarely find at this price.
No steps from the driveway to the front door. No steps anywhere inside. Wide hallways (38” minimum), zero-threshold shower in the primary bathroom, and a hall bath with grab bar reinforcement already in the walls. The house was built with aging-in-place in mind without looking like it.
Open kitchen-living layout. Kitchen has 42” upper cabinets, a center island, and a pull-out pantry. Living room has a gas fireplace and a triple sliding door that opens onto a covered patio with a fan and a gas line for a grill.
Three bedrooms in a split layout: primary on one side of the house, two more bedrooms (or bedroom + office) on the other. Two-car garage with a wide turnaround in the driveway.
Roof, HVAC, and water heater all under five years old. Lawn maintenance is on a service the seller will introduce you to. Heritage Lane is in the Sunridge community — no HOA, no rules about how you live.
Example 17 — 5-bed historic home, character buyer
14 Magnolia Street · 5 bed · 3.5 bath · 3,420 sq ft · $895,000 · Built 1908
A 1908 American Foursquare in the Magnolia historic district, restored in 2019 by a contractor who specializes in pre-war homes. Original character preserved; mechanicals brought current.
Main floor: a center hall with the original staircase and stained-glass landing window. Living room with a working coal fireplace converted to gas, formal dining with the original built-in china cabinet, library with floor-to-ceiling bookshelves and a second fireplace. Kitchen renovated in 2019 — Lacanche range, marble counters, butler’s pantry with a second sink and a wine fridge.
Second floor: primary suite with a fireplace, walk-in closet, and a renovated bathroom with a clawfoot tub and a separate shower. Three more bedrooms and a hall bath.
Third floor: a fifth bedroom plus a sitting area and a full bath — guest suite or teenage hideaway.
Basement is dry, finished with a laundry room, a workshop, and 9-foot ceilings. Detached two-car carriage house in back with a finished loft above (currently used as a home gym, would convert to an ADU).
Updates: full re-wire 2019, two-zone HVAC 2019, copper plumbing 2020, slate roof inspected and patched 2022. The hard work is done.
Example 18 — 4-bed lakefront home, second-home buyer
87 Loon Cove Road · 4 bed · 3 bath · 2,180 sq ft · $785,000 · 110 ft of lake frontage
A four-bedroom home on Big Bear Lake with 110 feet of private frontage, a permanent dock, and a sandy entry — rare on this lake, where most lots are rocky.
The house faces the water. Living room runs across the lake side with a wall of windows and a stone fireplace. Open kitchen with a long island that seats five, perfect for the way people actually use a lake house. Screened porch off the dining area, open deck off the kitchen.
Four bedrooms: primary suite on the main floor (so you don’t carry a suitcase upstairs), three more bedrooms upstairs sharing two bathrooms. Bunk room sleeps four kids comfortably.
Detached two-car garage with an unfinished bonus space upstairs (rough plumbing in place for a future bath). Concrete dock with a covered slip for a 22-foot boat. Town water and septic, both inspected and in good condition.
Comes with all furnishings, the boat lift, and the pontoon currently at the dock if you want it (negotiable separately). Showings by appointment, dock walk-throughs by water on request.
Example 19 — 3-bed home in a competitive market, fast turnaround
26 Cherry Blossom Lane · 3 bed · 2 bath · 1,460 sq ft · $625,000 · Coming Friday
Three bed, two bath, 1,460 sq ft. Built 1972, fully renovated 2024 down to the studs.
What’s new: roof, HVAC, electrical panel, plumbing, kitchen, both bathrooms, all flooring, all interior paint, all windows. The only thing original is the brick exterior and the framing.
Open kitchen-dining-living. White cabinets, butcher block island, gas range. Primary bedroom at the back, two more bedrooms at the front, one bathroom on each side. Backyard is small (0.12 acres) but fully fenced with a paver patio.
Cherry Blossom Lane is in Cedar Park, three blocks from the Cedar Park elementary, four from the train. Last comparable sold in eight days at $5,000 over ask.
First showings Friday 4–7pm. Offers reviewed Tuesday at 5pm. Bring your highest first.
Luxury property description examples
Four examples in the $1M+ range. Luxury copy uses different conventions — fewer adjectives (the buyer can see the photos), more provenance (architect, year, neighborhood history), and specifics on materials, brands, and craftsmanship. Don’t oversell. The price is the headline already.
Example 20 — $1.45M architect-designed home
3 Sycamore Hill Road · 4 bed · 4.5 bath · 3,860 sq ft · $1,450,000
Designed by Karen Liu of Liu/Holton Architects in 2018. A four-bedroom, four-and-a-half-bath house on 1.2 acres, sited to capture the south-facing meadow view from every primary room.
The plan is a single long bar with the living spaces on one end and bedrooms on the other, joined by a glass-walled gallery hallway. Living room has a board-formed concrete fireplace and 12-foot ceilings. Kitchen is open to dining: Carrara marble counters, Wolf range, Sub-Zero refrigerator, and a 14-foot island with seating for six. Pantry doubles as a coffee station.
Primary suite is a separate wing: bedroom, sitting area with a fireplace, his-and-hers walk-in closets, bathroom with a soaking tub set into a window facing the meadow. Three additional bedrooms, each with a private bath.
Materials: white oak floors, plaster walls, custom millwork in walnut, exposed steel structure where it makes sense. Geothermal heating and cooling, rooftop solar, EV charging in the garage.
Land: 1.2 acres of meadow plus a quarter-acre pollinator garden by Hudson Valley Native Plants. Detached studio (450 sq ft, heated, plumbed) currently used as an art studio. Walking trails directly behind the property.
Example 21 — $2.8M waterfront contemporary
44 Harbor Point Drive · 5 bed · 5.5 bath · 4,950 sq ft · $2,800,000
A 2021 contemporary on Harbor Point with 180-degree harbor views, deep-water dockage for a 45-foot boat, and a heated saltwater infinity pool that disappears into the harbor at the horizon line.
Three levels, 4,950 sq ft. Main level is one continuous space across the water side: kitchen, dining, living, all open, all glass. The kitchen anchor is a 16-foot island in honed Calacatta. Wolf, Sub-Zero, Miele. Glass-fronted wine room for 480 bottles.
Five bedrooms on the upper level, each ensuite, three with harbor views. Primary suite occupies the corner: 600 sq ft bedroom, fireplace, private terrace, dressing room, bathroom with steam shower and a freestanding tub. Lower level has a media room, gym, wine cellar, and a guest suite with private entrance.
Outside: heated pool with automatic cover, hot tub, outdoor kitchen with a Hestan grill, and 90 feet of frontage on the deepwater channel. Dock is permitted for a 45-foot vessel with shore power and water.
Gated motor court, four-car garage, full-house generator, smart home throughout.
Example 22 — $3.6M penthouse, full-service building
The Aldridge · Penthouse A · 4 bed · 4.5 bath · 4,200 sq ft · $3,600,000 · Maint. $5,890/mo
A four-bedroom penthouse with 12-foot ceilings, a 1,400 sq ft wraparound terrace, and four exposures of city skyline. Combined from two units in 2019 by Studio Mendel; the seamless plan reads as one purpose-built home.
Public rooms run along the south side: a 32-foot living room with a custom plaster fireplace, a separate library with built-in walnut shelving, and a formal dining room that seats 14. Eat-in kitchen with a Lacanche range, dual Sub-Zeros, and a butler’s pantry that connects to the dining room.
Private wing: primary suite with a separate sitting room, dual dressing rooms, and a windowed bathroom with a soaking tub facing south. Three additional ensuite bedrooms. Staff room with a fifth bath off the kitchen.
The Aldridge is a 1928 limestone building with a 24-hour doorman, concierge, live-in resident manager, gym, residents’ lounge, and a private wine storage facility. Pied-à-terre and pet-friendly.
Example 23 — $5.2M historic estate
1100 Briarwood Lane · 6 bed · 6.5 bath · 7,400 sq ft · $5,200,000 · 4.6 acres
An 1898 Shingle Style estate by McKim, Mead & White on 4.6 acres in the Briarwood section. Restored 2014–2017 by Watson Restoration. The original drawings are framed in the library.
The plan: center hall with a grand staircase, formal living and dining flanking the entry, library at the back, kitchen and breakfast room beyond, sunroom across the south face. A separate service wing connects to a four-car carriage house with a one-bedroom apartment above.
Six bedrooms and six and a half baths across three floors. Primary suite occupies the south wing of the second floor: bedroom with a fireplace, dressing room, sitting room, and a bathroom with the original 1898 marble preserved alongside modern fixtures. Five additional bedrooms — three on the second floor, two on the third — all ensuite.
Grounds: walled garden by Hollander Design, a 50-foot saltwater lap pool, pool house with a kitchen and full bath, rose garden, espaliered fruit trees against the south wall. Tennis court in the lower meadow, refurbished 2022. Specimen trees throughout — three of them are on the town’s heritage tree register.
Geothermal HVAC, full security system with monitored cameras, automatic generator, and a private well alongside town water.
Short property description examples
Sometimes you have 280 characters. Sometimes you have 50 words. Sometimes you have one line for a postcard or an Instagram caption. These are the formats agents ask for most often after the long description is done.
One-line versions (140 characters or under)
Use these for Instagram captions, postcards, postcard back-of-card teasers, or MLS character-capped snippet fields.
- Bungalow under $500k: “1952 bungalow renovated in 2024 — original oak floors, new kitchen, fenced lot, five blocks to the Greenway. Open Saturday 11–1.” (139 characters)
- Family home suburban: “Four bedrooms on one level. Cul-de-sac, 0.31-acre yard, top elementary across the park. Showings Friday at 4.” (114 characters)
- First-time buyer townhouse: “Two-bed end unit, 2019 build, two parking spots, two blocks from the light rail. Works with FHA 3.5% down.” (109 characters)
- Luxury waterfront: “5 beds, infinity pool to the harbor, 45-ft dock. 4,950 sq ft of contemporary on Harbor Point.” (94 characters)
- Historic restoration: “1898 McKim, Mead & White on 4.6 acres. Restored 2014–2017. Six bedrooms, walled garden, lap pool.” (97 characters)
50-word versions (Zillow snippet, Realtor.com preview, email subject context)
Tighter than the full description, longer than the one-liner. Use these as the second sentence of a marketing email, the meta description on a listing landing page, or the lead-in on a printed flyer.
3-bed bungalow, 50 words:
A 1952 bungalow with a 2024 renovation: refinished oak floors, quartz kitchen, redone bathrooms. 0.18-acre fenced lot with mature maples and a new deck. Detached garage. Five blocks to the Greenway and seven to the Pearl Street market. Westview Elementary 8/10. Roof, HVAC, sewer all under five years old. (50 words)
Two-bed condo, 50 words:
A 14th-floor two-bedroom with park views from every primary room. Open kitchen with a waterfall island, integrated appliances, wine fridge. Split layout: primary on one side, second bedroom on the other. Heated bathroom floors, in-unit Bosch laundry, two garage spots. The Park Lane has a 24-hour concierge and indoor pool. (50 words)
Luxury home, 50 words:
A 2018 Karen Liu–designed home on 1.2 acres of south-facing meadow. Four bedrooms, four-and-a-half baths, 3,860 sq ft. Single long bar plan, glass gallery hallway, board-formed concrete fireplace. Wolf, Sub-Zero, Carrara marble. Geothermal, solar, EV charging. Detached studio, native pollinator garden, direct access to walking trails. (50 words)
How to generate real estate listings with AI
Templates get you to a draft. Most agents still need to write 4–8 listings a week, and copy-pasting from this page faster than writing from scratch isn’t fast enough.
The honest answer in 2026: use an AI listing generator as your first draft, then edit. The pattern that works for the agents we talk to:
- Feed in the specs. Beds, baths, square footage, year built, neighborhood, three or four standout features, asking price.
- Pick a tone. Concise (luxury, mid-century, downsizer) or warm (first-time buyer, family). Most generators let you set this in one click.
- Set the format. Long version for Zillow/Realtor.com, MLS-length version, 50-word snippet, one-line teaser. Generate all four at once if the tool supports it.
- Edit for what the AI doesn’t know. Local landmarks, school district nuance, the actual feel of the neighborhood. The 30-second edit is what makes the description sound like you wrote it, not a generic model.
- Check Fair Housing. AI tools occasionally produce phrases like “perfect for a young family” — strip those before you publish. Describe the property, not the buyer.
For a deeper walkthrough of the prompt patterns and tool comparisons that actually save agents an hour a week, see how to generate real estate listings with AI. It covers the specific prompts to use, how to handle multi-language listings, and which fields to never let AI populate (price, square footage, school ratings — anything where a hallucination becomes a liability).
BrightShot’s free listing description generator (coming soon)
We’re shipping a free listing description generator at /tools/listing-description-generator/. Drop in your specs, get a long version, MLS version, and 50-word snippet in one go. No login required for the first three generations a month.
Until that tool ships, you can use BrightShot’s free trial today to handle the rest of the listing package — the listing photos, before/after comparisons, virtual staging on empty rooms, and a Reels-ready video built from the same images. The description is one piece of a listing; the visuals decide whether anyone reads the description in the first place. Start the free trial — three credits, no credit card.
Want notification when the description generator goes live? The free trial signup form has a “notify me on new tools” checkbox that pings you the day it launches.
Where description copy fits in a full listing system
A description on its own does about 20% of the work of selling a listing. The other 80% is the photos, the video, the social distribution, and the lead capture on your website. The agents we see closing fastest are the ones who built a system, not a one-time fix to their copy.
If you want the wider playbook — pricing strategy, photo workflow, video, social posting cadence, and lead capture — start with our real estate marketing guide for agents. It covers the full sequence from “you just signed the listing agreement” to “the property is in escrow,” and slots the description writing into the right place in the timeline.
A few things from that guide worth pulling forward into how you write descriptions:
- Write the description before the photos. It forces you to identify the three feature beats, which then tells the photographer what to capture. Photographers shooting blind get generic photos.
- Write the long version first, cut down. Easier than expanding from a short version. Use the long one on Zillow and your website, the short one for MLS, the one-liner for social.
- Match the description to the photo set. If your description mentions the kitchen island and the fireplace and the backyard, those are your hero shots. If a photo and the description disagree on what matters, the buyer notices.
- Update your descriptions if the property hasn’t sold in 21 days. Same property, different angle. The first description targets the obvious buyer pool. The rewrite targets a secondary one — investors, downsizers, second-home buyers. New language, same photos, often a fresh wave of showings.
A few common questions, briefly
How long should a property description be?
For Zillow, Realtor.com, and your own website, 250–400 words is the sweet spot — long enough to cover the four blocks (hook, specs, features, CTA), short enough that buyers actually read it. For the MLS, write a tighter version at 800–1,000 characters. For social and printed materials, use the one-liner and 50-word versions above.
Is it okay to use the same description on the MLS and on Zillow?
It’s allowed but not optimal. Zillow’s audience is buyers; the MLS’s audience is buyer’s agents. The MLS version should lead with the agent-relevant facts (commission split, showing instructions, financing accepted). The Zillow version should lead with the lifestyle hook. Same property, two distinct opening sentences.
What’s the biggest mistake in property descriptions today?
Generic adjectives. “Stunning,” “beautiful,” “must-see,” “won’t last long.” Every listing uses them, so they cancel each other out. Replace adjectives with specifics — “stunning kitchen” becomes “Wolf range, walnut cabinetry, 14-foot island” and the buyer can picture it without you forcing the verdict.
Can I copy-paste these examples directly?
You can adapt them. Don’t copy them verbatim if you’re using BrightShot’s tool, because some of the specifics (street names, prices, building names) are illustrative. Use the structure, swap your real specs.
What about Fair Housing compliance?
Describe the property, not the buyer. “Family-friendly” → “near parks and elementary schools.” “Bachelor pad” → “open studio layout.” “Walking distance to good schools” → “walking distance to Westview Elementary (rated 8/10).” Specifics are safe; demographic shorthand isn’t.
The 25+ examples above cover the most common listing types in 2026 — from $215k fixers to $5.2M historic estates, studios through penthouses, suburban single-stories through urban lofts. Adapt them, ship them, then come back when the free listing description generator goes live and your draft time drops to under a minute per listing.
While you’re rewriting your descriptions, the rest of your listing package (photos, before/after comparisons, virtual staging, video) is what actually gets people to read the description in the first place. Start a free trial of BrightShot — three credits, no card — and ship the visuals to match the copy.
